Stuffed by Hank Cardello

I changed my mind here is one more “longer” journal post…

Has anyone read the book Stuffed: an insider’s look at who’s really making America fat by Hank Cardello? If not you should read it. It is great for anyone who is concerned about their health or concerned with spending too much money on food. (I think those two categories should hopefully include just about everyone in this country)

Anyway, I read this book and it is wonderful, it talks about everything from how frozen meals were started back when Swanson had too many leftover Thanksgiving turkeys to health concerns in the school system. It talks about marketing tools companies use to convince you to buy more than you need and some of the techniques used to make you think the food is actually healthier than it is.

Not to be an advertisement for the book, but it was really enjoyable and easy to read. Hank Cardello made it interesting and understandable. I think the changes he is bringing about are exactly what our food industry needs. You should read it if you have the time.